RPM Invests in PKB Digital to Transform the Australian Racing Market
Sydney, Australia – February 2025 – RPM is pleased to announce its investment in the Australian market through its new venture PKB Digital, bringing a range of innovative services and products aimed at supporting local betting operators, world pools and the Australian racing industry. This collaboration is designed to engage the next generation of punters and racing fans, helping to evolve Australia’s already vibrant racing scene.
Australia is home to some of the world’s most progressive racing events, such as The Everest, The Quokka, and the All-Star Mile, which continue to capture the nation’s imagination. The country has also seen the rise of exciting new greyhound and harness racing events, including The Phoenix, The Million Dollar Chase, and The Eureka. With this evolving landscape, PKB Digital is well-positioned to introduce cutting-edge services that cater to the growing demand for engaging experiences for both loyal fans and new audiences.
Richard Thorp, founder of RPM, expressed his enthusiasm about the potential of PKB Digital to support all racing codes in Australia. “Our team brings a wealth of experience in the racing, betting and gaming industry, and we’re confident that PKB Digital will deliver solutions that meet the needs of racing bodies, operators and customers. We’re excited to play a part in growing the future of the Australian racing industry.”
To lead RPM’s Australian operations, Thorp has enlisted the expertise of Edward Beesley, an industry veteran with deep knowledge of the Australian betting market. Beesley has previously held senior roles at ‘Entain’ in London, ran his own international racing consultancy, and played a pivotal role in bringing the Sky Racing Active App to market during his time at Sky Racing Australia. His extensive experience and strong industry relationships make him an ideal fit to head up PKB Digital.
“I’m thrilled to be working with Richard again, having previously collaborated on several projects in Europe,” said Beesley. “This is an exciting challenge, and alongside Richard and the team, we’re eager to showcase the fun and thrills that the racing industry brings, ensuring that future generations can continue to engage in it in a safe and responsible way.”
As a result of this partnership, RPM and PKB Digital are proud to announce the launch of their first Australian service – PickABookie.com.au. This new affiliate site is dedicated to promoting Australian-based online wagering companies and racing bodies, offering modern and bespoke services designed to enhance the digital wagering experience.
This first service has been launched ahead of schedule, in time for the upcoming Autumn Racing Carnival, with further developments already in the pipeline. In the coming months, PKB Digital plan to introduce a range of new initiatives, including fresh PR campaigns, innovative media strategies, and tech solutions to support the Australian Racing market.
With a clear vision for the future and a highly experienced team, RPM and PKB Digital are excited to play a key role in shaping the future of Australian racing.
More about RPM – RPM is a leading provider of innovative solutions for the global betting, racing and gaming industry. With a team of experienced professionals, RPM specialises in both online and retail betting, offering bespoke systems tailored to meet the unique demands and regulatory requirements of markets across Asia, Latin America, Africa, and Europe.
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